It all started with some cattle ranchers and a Reality TV show…
On a spring day in Eastern Oregon in 2015, Melissa Brandao met with some ranchers to talk about remote data collection. The RFID tags that they used couldn’t be read or scanned by readers unless they were within 2-3 inches of the animal’s head. “Data collection on a cattle ranch stresses out the animal or the cowboy—oftentimes someone gets hurt.”
It wasn’t until a Mark Burnett Reality TV show audition came along later that year that she was able to convince an old friend, hardware guru David “Duppy” Proctor to join her in developing the HerdDogg system. The TV show brought market awareness and from there they were off and running.
DoGG is an acronym for Data Generator-Gatherer. HerdDogg built a small non-invasive ear tag, a reader and an online platform that gathers biometrics and behavior from the animals in pasture. It took some years, some patience and patents to get to where we are now. HerdDogg users chew, scratch and poop on our tech all day long.
Today HerdDogg holds two US patents and multiple trademarks. Our products have been used all over the world and are recognized by global brands and partners. We weren’t ranchers but we’ve become dedicated to the belief that happier, healthier herds are better for everyone. Sustainable, responsible livestock management is one of the most powerful forces available for our planet’s restoration. From a tiny ear tag to a full-fledged animal health platform it’s amazing that small team of techies, who wanted to solve a pain point for ranchers, have been able to build a universal solution for the more than 3 billion bovine we live with. We’re far more than an “ear tag” company, we are the Internet of Herds.