It all started with some cattle ranchers and a Reality TV show…
On a sunny spring day in Eastern Oregon in 2015, Melissa Brandao met with some ranchers to talk about remote data collection. They told her of their frustration trying to get even basic ID off of an animal when out in pasture. The RFID tags that they used couldn’t be read or scanned by readers unless they were within 2-3 inches of the animal’s head. “Data collection on a cattle ranch stresses out the animal or the cowboy—oftentimes someone gets hurt.”
Melissa took note of their pain point but it wasn’t until a Mark Burnett Reality TV show audition came along later that year that she was able to convince her old friend and a hardware guru David “Duppy” Proctor to join her in developing the HerdDogg system. They did “okay” on the TV show but the best part was they brought awareness and possibilities to the idea. From there they were off and running.
DoGG is an acronym for Data Generator-Gatherer. HerdDogg built a small non-invasive ear tag, a reader and an online platform that gathers biometrics and behavior from the animals in pasture. It took some years, some patience and patents to get to where we are now. HerdDogg boasts the most inconsiderate users ever—they simply don’t care that they’re wearing a prototype they’ll still chew, scratch and poop on our tech all day long.
Today HerdDogg holds two US patents and multiple trademarks. Our products have been used all over the world and are recognized by global brands and partners. Our discoveries into herd health are distinct and remarkable. We weren’t ranchers but we’ve become dedicated to the belief that happier, healthier herds are better for everyone. Sustainable, responsible livestock management is one of the most powerful forces available for our planet’s restoration. It’s amazing that small team of techies, who wanted to solve a pain point for their Oregon ranchers, have been able to build a universal solution for the more than 3 billion bovine we live with. From a tiny ear tag to a full-fledged animal health platform, HerdDogg has become a recognized innovator in precision livestock. We’re far more than an “ear tag” company, we are the Internet of Herds, and we’re just getting started!