Two Colorado Companies Partner Up To Deliver Better Tech to Dairy Livestock

 
 

FOR IMMEDIATE RELEASE

Press Contacts:

Melissa Brandao melissa@herddogg.com   

Dairy Tech, Inc. makes a strategic investment into HerdDogg, Inc. to deliver improved biometric data on animals to dairy farmers. 

Greeley, CO, May 2, 2017 — Dairy Tech, Inc. announced that it has made a strategic investment into HerdDogg, Inc., developers and creators of a livestock monitoring system that will revolutionize the industry. Their state-of-the-art ear tag and tag reading system is simple to use and utilizes smart technology to generate individual animal identification and biometrics without the limitations of current RFID technology.

HerdDogg’s Smart Technology Livestock monitoring system simplifies two of the most important tasks for any rancher or dairyman: 1) generating critical biometrics on animal health, and 2) gathering that data to any mobile device.

This innovative system measures animal activity and body temperature along with other key metrics right from HerdDogg’s smart ear tag. That data is collected by the DoggBone, a small passive reader that requires no wifi or cellular connection. Animals are "checked-in" whenever they get near a DoggBone: at the watering trough, the milk barn or moving past you from one pasture to the next. The HerdDogg data is accessed via a smart phone or on the web, and can be downloaded and easily integrated into existing productivity tools or legacy systems. 

Dr. Rick Dumm, DVM, CEO and Founder of Dairy Tech, Inc. said, “This is a win-win partnership. We were very impressed with Herddogg’s technology when we met their team last fall, and we believe they have the right combination to dominate the smart tag market. Dairy Tech has decades of experience bringing our own innovative products and protocols to the dairy industry which will help us introduce HerdDogg to dairies faster which benefits everyone, including the cows.”

HerdDogg was recently invited to participate in the Sprint/Dairy Farmers of America Accelerator in Kansas City. “While most of our early customers have been beef, we have see a strong interest from our dairymen and women. With Colorado’s growing dairy market, it makes perfect sense for HerdDogg to have a great industry partner like Dairy Tech, Inc. to help us build our foundation in this space”, states Melissa Brandao, CEO & Founder of HerdDogg, “and with Dairy Tech’s direct investment in HerdDogg it that partnership even stronger.”

About HerdDogg

 HerdDogg, Inc. developed “smart tags for smart cows.” The HerdDogg is a two-part “Internet of Things” system that pairs multiple smart cattle tags with a lightweight passive reader and collects detailed biometric data from livestock. It is easily accessible using portable devices and smart phones and the data is on-demand. This powerful data ensures livestock producers and other users can make rapid, data-driven decisions on their animals’ health, and have the predictive information to maintain a healthy animal population.

HerdDogg was publicly introduced in November, 2015 when the team was selected to be on Intel’s reality TV show America’s Greatest Makers. HerdDogg officially launched its product in January, 2017. For more information or to order HerdDogg, visit www.herddogg.com.

About Dairy Tech

Since 1999, Dairy Tech, Inc’s focus has been exclusively on early calf development and the impact that healthy calves make on long-term herd productivity. From the very beginning, they have been a significant partner in university research of commercial applications of on-farm pasteurization of milk and colostrum. Dairy Tech currently has units on 20+ university/university trial sites and state owned dairies in the US. Because of Dairy Tech’s long, successful track record, the scientific community has acknowledged them as the "innovative leader" in the wet calf segment of the industry. Dairy Tech’s product perfection and out-of-the-box approach to problem solving has led to very innovative, patented solutions that have radically improved processes and outcomes on the dairy. For more information, visit www.dairytechinc.com.

HerdDogg, Inc. Tests “DoggBone on a Drone” for Remote Cattle Monitoring

 

FOR IMMEDIATE RELEASE                                

Press Contacts:

Melissa Brandao melissa@herddogg.com   

 

HerdDogg, Inc. Tests “DoggBone on a Drone” for Remote Cattle Monitoring

Longmont, CO, February 8, 2017 — HerdDogg is teaming with All Drone Solutions to test HerdDogg’s cattle monitoring technology to gather data via a drone for “free range” cattle in the San Joaquin Valley this week.

HerdDogg has developed state of the art smart tags and readers that generate ID and biometrics from herd animals without the limitations of current RFID technology.  HerdDogg’s DoggBone reader gathers data from a distance of approximately 30 feet.  

Bruce Negri, a rancher in Clovis, California is testing HerdDogg’ smart tags, but he has posed a new challenge for the technology. Negri’s cattle graze on a large pasture with no specific sites where the cattle congregate. Long range cattle grazing has always been a challenge for precision livestock, requiring radio towers and expensive equipment to read at long distances. “By installing our DoggBone on the drone, we deploy the drone to the area where the cattle are, then hover and gather data and fly back to the ranch with minimal effort and maximum reward,” says David “Duppy” Proctor, HerdDogg’s Chief Technology Officer.

Based out of Exeter California, All Drones Solutions specializes in using drones for precision agriculture by providing same day vigor maps with algorithms designed specifically for California crops. “This is something new for us,” says Mark Hull, CEO and Founder of All Drone Solutions, “when HerdDogg called me to see if I would be willing to run the drones for cattle monitoring, I was intrigued. This could be a whole new market for drone use.”

All Drone Solutions and HerdDogg will be at the World Ag Expo February 14 -16, 2017 in Tulare, California.

About HerdDogg

 HerdDogg, Inc. developed “smart tags for smart cows.” The HerdDogg is a two-part “Internet of Things” system that pairs multiple smart cattle tags with a lightweight passive reader and collects detailed biometric data from animals. It is easily accessible using portable devices and smart phones and the data is on-demand.  This powerful data ensures livestock farmers and other users can make rapid data-driven decisions on their animals’ health, and have the predictive information to maintain a healthy animal population.

HerdDogg was publicly introduced in November, 2015 when the team was selected to be on Intel’s new reality TV show America’s Greatest Makers. HerdDogg officially launched its product in January, 2017. For more information or to order HerdDogg, visit www.herddogg.com.

About All Drone Solutions

All Drone Solutions is based in Exeter, California. Their company slogan is “The sky is no longer the limit!” Their mission is to collaborate with the highest of quality hardware companies and the most advanced software engineers to bring a Turn-Key solution that is not only safe but easy to use for any farmer or consultant. Their drone packages are custom built to fit each of their customer’s unique needs.  All Packages include a lesson in safe flying habits and a detailed course in the complete operation of the drone and its features to ensure each customer’s success and complete satisfaction.  http://www.alldronesolutions.com/

 

 

Shoot ‘Em Up To Tweet Live from the Stock Show Parade using HerdDogg’s Technology

FOR IMMEDIATE RELEASE    
                

Denver, CO, January 2, 2017 — HerdDogg, the maker of “smart tags for smart cows” is adding an interactive element to the National Western Stock Show annual Downtown Trail Drive in Denver, Colorado on Thursday, January 5, 2017.

The sight of over thirty five Longhorn cattle walking through the streets of downtown Denver can only mean one thing…it’s Stock Show time! This Downtown Trail Drive draws thousands of spectators each year to announce the start of the National Western Stock Show. The Silverado Ranch Longhorns will be herded down 17th Street and tweeting from their HerdDogg tags starting at High Noon.  This year promises something a bit more for the tech crowd.

Follow Shoot ‘Em Up and his herd via Twitter at @HerdDoggHome or Instagram at @HerdDogg with the hashtag #longhorntweets.  He will be keeping folks updated on the weather, his activity and what he encounters along the parade route. “When we found out what HerdDogg’s technology could do, we thought the crowd would really get a kick of it,” says Gary Lake, co-owner of the Silverado Ranch longhorn herd. Shoot ‘Em Up is already a star and now he will find new fans on Twitter, too.”  The parade features longhorn cattle, cowboys and cowgirls, horses, and western wagons.  

“We are really excited to kick off 2017 with the longhorns.  They are some of the most beautiful animals on earth and we want everyone to share in the experience,”  says Melissa Brandao, founder and CEO of HerdDogg, a local Colorado startup. "The fact that Shoot ‘Em Up will be tweeting through this historic event and meeting some famous Colorado personalities along his route will help bring some of the experience to those that can’t be there in person."

About HerdDogg

HerdDogg, Inc. developed “smart tags for smart cows” – the wearable technology for livestock that provides easy-to-use identification and biometrics for improved animal health and wellness. HerdDogg is a two-part “Internet of Things” system that pairs smart cattle tags with a passive reader which collects data from livestock anywhere and anytime with or without internet, cellular or wifi connections. When this data is pushed to the cloud, it can be analyzed, and integrated into other systems such as social media platforms like Twitter and Instagram.

HerdDogg was publicly introduced in November, 2015 when the team was selected to be on Intel’s new reality TV show America’s Greatest Makers: Wearable Technology and since then has been doing pilot programs at several ranches and dairies across the U.S.  HerdDogg recently started promoting pre-orders for their “starter kit” which includes 25 DoggTag ear tags plus reader for first quarter 2017 delivery. For more information, go to www.herddogg.com.

About Silverado Ranch

Silverado Ranch is the partnership of Stan and Lorna Searle with Gary and Donna Lake. They raise and sell quality Texas Longhorn cattle and ranch raised Longhorn beef. The historic Longhorn is the icon of the West and produces the healthy choice for beef! Longhorn beef is lower in cholesterol than white meat chicken! www.searleranch.com

 

HerdDogg Raises $750k in Seed Capital

herddogg in brazil.jpg

LONGMONT, CO (PRWEB) NOVEMBER 10, 2016

HerdDogg, Inc. has developed “smart tags for smart cows.” The HerdDogg is a two-part “Internet of Things” system that pairs multiple smart cattle tags with a lightweight passive reader and collects detailed biometric data from animals. It is easily accessible using portable devices and smart phones and the data is on-demand. This powerful data ensures livestock farmers and other users can make rapid data-driven decisions on their animals’ health, and have the predictive information to maintain a healthy animal population.

The Company has raised a seed round of $750,000 including $500,000 from Serra Ventures, a central Illinois-based venture capital firm that focuses on investing in Midwestern startups. HerdDogg, which is led by founder and CEO Melissa Brandao, is a pivotal startup in the fast growing AgTech space.

“We have been so fortunate to work with early investors that understand the AgTech space, which has helped ensure we are building the right product for our customers,” states Ms. Brandao. HerdDogg will be looking to raise an additional $1-2 million in its Series A financing in the first quarter of 2017.

More and more people are wearing fitness trackers to augment their health and wellbeing, and with more than 2 billion livestock in the food supply globally it’s time to make that same technology available for precision livestock management. Instead of using bar code technology which is used heavily in the livestock industry today, HerdDogg has developed the use of advanced technologies not just to count animals but to gain insight into each animal within the entire herd health. Once data is flowing from within the herds, HerdDogg will be well positioned to improve the efficiency of the entire value chain. Not only does HerdDogg provide better insight and health tracking for external stakeholders such as vets or buyers that want access to animal history, the HerdDogg application programming interface (API) enables seamless integration with legacy or online systems investments.

About HerdDogg 

HerdDogg was publicly introduced in November 2015 when the team was selected to be on Intel’s new reality TV show America’s Greatest Makers: Wearable Technology and since then has been doing pilot programs at several ranches and dairies across the U.S. HerdDogg plans a public beta launch in November with pre-orders available at that time. For more information, go to http://www.herddogg.com.

Press Contacts: 

HerdDogg, Inc.             

Melissa Brandao                     

melissa(at)herddogg(dot)com

 

What ranchers think of HerdDogg

Photo Courtesy of Daily Tidings 

Photo Courtesy of Daily Tidings 

 

 

 

It’s got some big implications for the industry and will let everyone be able to verify the source, age and parentage of cattle.

- Dave, Valley View Beef

 

 

Using HerdDogg would enable me to expand my herd without added labor costs.

- Rob Cunningham, Coyote Creek Farms

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Current hardware and software solutions are broken give me a way to manage my herd without more paperwork and I'm a client for life.  - Kevin, New Beginnings Buffalo Ranch.

What is HerdDogg?

HerdDogg is made up of two small devices and the HerdDogg.io cloud service. The DoggTag is a wearable ear tag that’s attached the ear of an individual animal just like the dangle tags they wear today. DoggTag will  monitor and collect the biometrics. The DoggBone is a device that collects the data from multiple DoggTags at any time. DoggBone is a versatile, durable device that can be stored at the water trough, carried in your pocket or worn by a dog. Then the DoggBone data gets sent directly to the rancher via an mobile app and to the cloud at HerdDogg.io