HerdDogg Goes Big Down Under, Partners with Meat & Livestock Australia on Large-Scale Animal Health Pilot Study

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ASHLAND, ORE. AND NORTH SYDNEY, AUSTRALIA (PRWEB) AUGUST 16, 2018

In one of the largest-ever pilots of wearable technology, HerdDogg teams with Australia’s foremost authority on sustainable beef production to showcase how its system can deliver remote livestock monitoring to Australian producers

HerdDogg, an innovator of precision livestock and remote animal health solutions, is partnering with Meat & Livestock Australia (MLA) for the largest real- time cattle health pilot ever conducted. The MLA-funded pilot will install DoggTags™ on 10,000 animals on several on several grazing properties and feedlots across New South Wales, Australia.

The goal of the MLA-HerdDogg pilot is to provide earlier indications of animal illness, to improve overall animal health, and to test a new long-range Bluetooth system capable of transmitting biometric and proximity-based behaviors at a distance of 300 meters from the DoggBone™ readers.

Founded in 2015 by Melissa Brandao, a serial entrepreneur, HerdDogg markets a patented IoT-based system that includes DoggTags (attached to the animals’ ears); the cloud-connected DoggBone readers (placed at strategic sites around the farm, these gather livestock biometrics and behavioral data); and the HerdDogg mobile app (provides anytime/anywhere access and alerts for each animal’s health record).

“Until now, technology solutions for the beef industry have been expensive and unsuitable for remote areas, whereas our low-cost HerdDogg system is designed for grazing operations,” said Melissa Brandao, founder and CEO of HerdDogg. “For this trial, we’re eager to prove that HerdDogg can provide animal managers with early warning of illness by automating the analysis of animal biometrics. This delivers two important benefits: reduced labor costs and improved animal health and wellbeing.”

Data gathered will be made available to Australian researchers to further develop insights for the benefit of HerdDogg’s offering and the advancement of the Australian meat and livestock industry

MLA is actively involved in demonstrating how Australian red meat is produced sustainably in welfare-focused systems. By approving funding for this trial at its August meeting, the MLA Board is again demonstrating global thought leadership for the entire global industry. The MLA just published a report [1] that combined the results of several research activities aimed at exploring and uncovering the potential value for ranchers if they could remotely monitor the location, behavior and state (LBS) of the animals under their management. The report noted that positive economic impacts can only be realized if the hardware can be provided at appropriate cost, producers actually adopt the technology, and decisions that drive profitability can be made from the LBS data.

“Despite significant private-sector activity, we have yet to see a commercial solution that Australian producers can easily buy off the shelf and implement on an extensive grazing property,” said Sean Starling, general manager of research, development & innovation at Meat & Livestock Australia. “We are eager to see how the HerdDogg system can impact positively on the way livestock are managed across the industry and bring significant economic and non-financial value.”

Data gathered during HerdDogg/MLA pilot will be used to enhance HerdDogg installations already underway in Australia. Researchers such as Mark Trotter are eager to see wider deployment of tags across different Australian grazing systems, because this will allow researchers to really explore a rich data set from which a range of behavioral algorithms and alerts can be developed.

“We are currently testing the HerdDogg system on cattle here at CQUniversity,” said Mark Trotter, associate professor of precision livestock at Central Queensland University. “We’ve been using these types of sensors in a research context for years, and the data tells us an enormous amount about the animal: its reproductive status, grazing activity, health, and welfare. The HerdDogg system aims to take this from an expensive scientific tool to something that can be affordably used by any red-meat producer, and that will make a big impact on the livestock industries.”

HerdDogg aims to capitalize on a growing industry that is hungry for animal biometric data

The large-animal livestock industry exceeds 4.5 billion animals and one trillion dollars. It is growing globally, even while the labor pool and expertise to care for individual animals is shrinking. The trial with MLA advances HerdDogg toward widespread commercialization of its field-tested and proven system to monitor herd health to boost livestock profitability and sustainability. By transmitting current herd information direct from field to cloud to mobile app, farmers now have real-time answers to key questions such as: 
— Is my animal in heat? 
— Is my animal ill or injured? 
— Is my animal in the right pen or pasture?

HerdDogg requires minimal technical expertise and provides immediate insights without any previous health history or animal records. In field trials, farmers have seen two- to three-day early detection of illness and received real-time status updates on heats and missing animals, enabling them to get out to the animals faster. HerdDogg is already responding to strong demand through its market presence in North America, Australia, and Brazil.

About Meat & Livestock Australia
MLA is a producer-owned company that delivers world-class research & development and marketing outcomes that benefit Australian cattle, sheep, and goat producers. Working in collaboration with the Australian Government and the wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness. http://www.mla.com.au.

About HerdDogg
Headquartered in Ashland, Oregon, HerdDogg Inc. is a venture-backed agtech startup focused on increasing herd happiness by deriving unparalleled insights into key indicators of animal health and wellbeing. The HerdDogg system provides rapid and accurate breeding and health insights on individual animals, whether in the barn or pasture. HerdDogg reduces labor costs while increasing herd productivity and sustainability. For more information, visit http://www.herddogg.com.

[1] Demonstrating the value of animal location and behaviour data in the red meat value chain, MLA, August 8, 2018

Media contacts: 
HerdDogg: Tim Cox of ZingPR — tim(at)zingpr.com
MLA: Sean Starling — sstarling(at)mla.com.au

HerdDogg Secures $2.3M in Seed Funding to Improve Remote Health Monitoring of Livestock

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Serra Ventures, led the round; former John Deere executive, Tom Trone joins board

The HerdDogg system provides rapid and accurate breeding and health insights on individual animals, whether in the barn or pasture.
HerdDogg is a unique and innovative approach to improving herd health and happiness. This seed funding is an important milestone for us as it positions us to ramp up our manufacturing and expand our marketing and sales initiatives.

ASHLAND, ORE. (PRWEB) JULY 19, 2018

HerdDogg, an innovator of precision livestock and remote animal health, has closed $2.3 million in seed financing. Serra Ventures led the round, with additional financing from Innova Ventures and iSelect. As part of the transaction, Rob Schultz from Serra Ventures joined HerdDogg’s board of directors, along with Tom Trone, a former John Deere executive.

The seed funding from several mid-western VC firms with deep experience in agricultural technologies, IoT, and big data technologies is an expert validation of HerdDogg’s technology and market potential.

“We look for companies that solve difficult problems in really large industries,” said Rob Schultz, managing partner of Serra Ventures. “HerdDogg, through its patented animal sensor technologies, has the opportunity to build a unique dataset of animal vitals. This data, combined with HerdDogg’s proprietary algorithms, will help dairy farmers and ranchers dramatically improve operations.”

The large-animal livestock industry exceeds 4.5 billion animals and one trillion dollars, and is growing globally—even while the labor pool and expertise to care for individual animals is shrinking. The $2.3 million in financing enables HerdDogg to accelerate development and commercialization of its field-tested and proven system to monitor herd health to boost livestock profitability and sustainability.

Founded in 2015 by Melissa Brandao, a serial entrepreneur, HerdDogg markets a patented IoT-based system that includes DoggTags™ (attached to the animals’ ears); the cloud-connected DoggBone™ readers (placed at strategic sites around the farm, these gather livestock biometrics and behavioral data); and the HerdDogg mobile app (provides anytime/anywhere access and alerts for each animal’s health record).

By transmitting current herd information direct from field to cloud to mobile app, farmers now have real-time answers to key questions such as: 

  • Is my animal in heat?
  • Is my animal ill or injured?
  • Is my animal in the right pen or pasture?

“HerdDogg is a unique and innovative approach to improving herd health and happiness. This seed funding is an important milestone for us as it positions us to ramp up our manufacturing and expand our marketing and sales initiatives,” said Melissa Brandao, founder and CEO of HerdDogg. “We are actively seeking commercialization partners who share our vision of improving animal health insights for producers.”

HerdDogg requires minimal technical expertise and provides immediate insights without any previous health history or animal records. In field trials, farmers have seen two- to three-day early detection of illness and received real-time status updates on heats and missing animals, enabling them to get out to the animals faster. HerdDogg is already responding to strong demand and market presence in North America, Australia, and Brazil.

Tom Trone, who formerly led sales and marketing operations for John Deere, in an investor in HerdDogg and has joined the board. He sees huge potential for HerdDogg, following the company’s recent successful field trials: “From my experience in precision agriculture, technology commercialization and adoption are key to delivering real customer value. The HerdDogg team has the right focus on sales strategy and execution to make them an ideal candidate for broad adoption.”

About Serra Ventures
Serra Ventures is an early-stage venture-capital firm investing in technology companies in emerging Midwest technology centers and selected other geographies in under-served west coast markets. Sectors of focus include information technology, devices/instrumentation, and agricultural technologies. The profile of an ideal startup is one that has just finished an accelerator program, an Innovation-Corps program, or has been through a round of seed funding to establish and prove a strong product-market fit. Serra Ventures is headquartered in the University of Illinois Research Park in Champaign, Illinois, and has satellite offices located in San Diego, California and Chicago, Illinois. The Serra team comprises former technology CEOs who bring real-word insight and experience to the executive teams of Serra’s portfolio companies. For more information, visit http://www.SerraVentures.com.

About HerdDogg
Headquartered in Ashland, Oregon, HerdDogg Inc. is a venture-backed agtech startup focused on increasing herd happiness by deriving unparalleled insights into key indicators of animal health and well being. The HerdDogg system provides rapid and accurate breeding and health insights on individual animals, whether in the barn or pasture. HerdDogg reduces labor costs while increasing herd productivity and sustainability. For more information, visit http://www.herddogg.com.

HerdDogg, Inc. Tests “DoggBone on a Drone” for Remote Cattle Monitoring

 

FOR IMMEDIATE RELEASE                                

Press Contacts:

Melissa Brandao melissa@herddogg.com   

 

HerdDogg, Inc. Tests “DoggBone on a Drone” for Remote Cattle Monitoring

Longmont, CO, February 8, 2017 — HerdDogg is teaming with All Drone Solutions to test HerdDogg’s cattle monitoring technology to gather data via a drone for “free range” cattle in the San Joaquin Valley this week.

HerdDogg has developed state of the art smart tags and readers that generate ID and biometrics from herd animals without the limitations of current RFID technology.  HerdDogg’s DoggBone reader gathers data from a distance of approximately 30 feet.  

Bruce Negri, a rancher in Clovis, California is testing HerdDogg’ smart tags, but he has posed a new challenge for the technology. Negri’s cattle graze on a large pasture with no specific sites where the cattle congregate. Long range cattle grazing has always been a challenge for precision livestock, requiring radio towers and expensive equipment to read at long distances. “By installing our DoggBone on the drone, we deploy the drone to the area where the cattle are, then hover and gather data and fly back to the ranch with minimal effort and maximum reward,” says David “Duppy” Proctor, HerdDogg’s Chief Technology Officer.

Based out of Exeter California, All Drones Solutions specializes in using drones for precision agriculture by providing same day vigor maps with algorithms designed specifically for California crops. “This is something new for us,” says Mark Hull, CEO and Founder of All Drone Solutions, “when HerdDogg called me to see if I would be willing to run the drones for cattle monitoring, I was intrigued. This could be a whole new market for drone use.”

All Drone Solutions and HerdDogg will be at the World Ag Expo February 14 -16, 2017 in Tulare, California.

About HerdDogg

 HerdDogg, Inc. developed “smart tags for smart cows.” The HerdDogg is a two-part “Internet of Things” system that pairs multiple smart cattle tags with a lightweight passive reader and collects detailed biometric data from animals. It is easily accessible using portable devices and smart phones and the data is on-demand.  This powerful data ensures livestock farmers and other users can make rapid data-driven decisions on their animals’ health, and have the predictive information to maintain a healthy animal population.

HerdDogg was publicly introduced in November, 2015 when the team was selected to be on Intel’s new reality TV show America’s Greatest Makers. HerdDogg officially launched its product in January, 2017. For more information or to order HerdDogg, visit www.herddogg.com.

About All Drone Solutions

All Drone Solutions is based in Exeter, California. Their company slogan is “The sky is no longer the limit!” Their mission is to collaborate with the highest of quality hardware companies and the most advanced software engineers to bring a Turn-Key solution that is not only safe but easy to use for any farmer or consultant. Their drone packages are custom built to fit each of their customer’s unique needs.  All Packages include a lesson in safe flying habits and a detailed course in the complete operation of the drone and its features to ensure each customer’s success and complete satisfaction.  http://www.alldronesolutions.com/

 

 

Shoot ‘Em Up To Tweet Live from the Stock Show Parade using HerdDogg’s Technology

FOR IMMEDIATE RELEASE    
                

Denver, CO, January 2, 2017 — HerdDogg, the maker of “smart tags for smart cows” is adding an interactive element to the National Western Stock Show annual Downtown Trail Drive in Denver, Colorado on Thursday, January 5, 2017.

The sight of over thirty five Longhorn cattle walking through the streets of downtown Denver can only mean one thing…it’s Stock Show time! This Downtown Trail Drive draws thousands of spectators each year to announce the start of the National Western Stock Show. The Silverado Ranch Longhorns will be herded down 17th Street and tweeting from their HerdDogg tags starting at High Noon.  This year promises something a bit more for the tech crowd.

Follow Shoot ‘Em Up and his herd via Twitter at @HerdDoggHome or Instagram at @HerdDogg with the hashtag #longhorntweets.  He will be keeping folks updated on the weather, his activity and what he encounters along the parade route. “When we found out what HerdDogg’s technology could do, we thought the crowd would really get a kick of it,” says Gary Lake, co-owner of the Silverado Ranch longhorn herd. Shoot ‘Em Up is already a star and now he will find new fans on Twitter, too.”  The parade features longhorn cattle, cowboys and cowgirls, horses, and western wagons.  

“We are really excited to kick off 2017 with the longhorns.  They are some of the most beautiful animals on earth and we want everyone to share in the experience,”  says Melissa Brandao, founder and CEO of HerdDogg, a local Colorado startup. "The fact that Shoot ‘Em Up will be tweeting through this historic event and meeting some famous Colorado personalities along his route will help bring some of the experience to those that can’t be there in person."

About HerdDogg

HerdDogg, Inc. developed “smart tags for smart cows” – the wearable technology for livestock that provides easy-to-use identification and biometrics for improved animal health and wellness. HerdDogg is a two-part “Internet of Things” system that pairs smart cattle tags with a passive reader which collects data from livestock anywhere and anytime with or without internet, cellular or wifi connections. When this data is pushed to the cloud, it can be analyzed, and integrated into other systems such as social media platforms like Twitter and Instagram.

HerdDogg was publicly introduced in November, 2015 when the team was selected to be on Intel’s new reality TV show America’s Greatest Makers: Wearable Technology and since then has been doing pilot programs at several ranches and dairies across the U.S.  HerdDogg recently started promoting pre-orders for their “starter kit” which includes 25 DoggTag ear tags plus reader for first quarter 2017 delivery. For more information, go to www.herddogg.com.

About Silverado Ranch

Silverado Ranch is the partnership of Stan and Lorna Searle with Gary and Donna Lake. They raise and sell quality Texas Longhorn cattle and ranch raised Longhorn beef. The historic Longhorn is the icon of the West and produces the healthy choice for beef! Longhorn beef is lower in cholesterol than white meat chicken! www.searleranch.com

 

HerdDogg Raises $750k in Seed Capital

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LONGMONT, CO (PRWEB) NOVEMBER 10, 2016

HerdDogg, Inc. has developed “smart tags for smart cows.” The HerdDogg is a two-part “Internet of Things” system that pairs multiple smart cattle tags with a lightweight passive reader and collects detailed biometric data from animals. It is easily accessible using portable devices and smart phones and the data is on-demand. This powerful data ensures livestock farmers and other users can make rapid data-driven decisions on their animals’ health, and have the predictive information to maintain a healthy animal population.

The Company has raised a seed round of $750,000 including $500,000 from Serra Ventures, a central Illinois-based venture capital firm that focuses on investing in Midwestern startups. HerdDogg, which is led by founder and CEO Melissa Brandao, is a pivotal startup in the fast growing AgTech space.

“We have been so fortunate to work with early investors that understand the AgTech space, which has helped ensure we are building the right product for our customers,” states Ms. Brandao. HerdDogg will be looking to raise an additional $1-2 million in its Series A financing in the first quarter of 2017.

More and more people are wearing fitness trackers to augment their health and wellbeing, and with more than 2 billion livestock in the food supply globally it’s time to make that same technology available for precision livestock management. Instead of using bar code technology which is used heavily in the livestock industry today, HerdDogg has developed the use of advanced technologies not just to count animals but to gain insight into each animal within the entire herd health. Once data is flowing from within the herds, HerdDogg will be well positioned to improve the efficiency of the entire value chain. Not only does HerdDogg provide better insight and health tracking for external stakeholders such as vets or buyers that want access to animal history, the HerdDogg application programming interface (API) enables seamless integration with legacy or online systems investments.

About HerdDogg 

HerdDogg was publicly introduced in November 2015 when the team was selected to be on Intel’s new reality TV show America’s Greatest Makers: Wearable Technology and since then has been doing pilot programs at several ranches and dairies across the U.S. HerdDogg plans a public beta launch in November with pre-orders available at that time. For more information, go to http://www.herddogg.com.

Press Contacts: 

HerdDogg, Inc.             

Melissa Brandao                     

melissa(at)herddogg(dot)com

 

What ranchers think of HerdDogg

 Photo Courtesy of Daily Tidings 

Photo Courtesy of Daily Tidings 

 

 

 

It’s got some big implications for the industry and will let everyone be able to verify the source, age and parentage of cattle.

- Dave, Valley View Beef

 

 

Using HerdDogg would enable me to expand my herd without added labor costs.

- Rob Cunningham, Coyote Creek Farms

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Current hardware and software solutions are broken give me a way to manage my herd without more paperwork and I'm a client for life.  - Kevin, New Beginnings Buffalo Ranch.

What is HerdDogg?

HerdDogg is made up of two small devices and the HerdDogg.io cloud service. The DoggTag is a wearable ear tag that’s attached the ear of an individual animal just like the dangle tags they wear today. DoggTag will  monitor and collect the biometrics. The DoggBone is a device that collects the data from multiple DoggTags at any time. DoggBone is a versatile, durable device that can be stored at the water trough, carried in your pocket or worn by a dog. Then the DoggBone data gets sent directly to the rancher via an mobile app and to the cloud at HerdDogg.io