When you interact with us through the Services, we may collect Personal Data and other information from you, as further described below:
Livestock Information: We collect data on livestock you select for tagging and monitoring through the Services, including information on health and animal history, when you voluntarily install our DoggTag and DoggBone products in your herd and/or subscribe to the Services. This data pertaining to individual animals is stored for your own use and HerdDogg may access and use this information in connection with providing you the Services. Furthermore, HerdDogg may assemble and share information related to your herd but only on an aggregated and anonymous basis, without revealing your herd or livestock as being the source of a particular information.
Non-Identifiable Data: When you interact with HerdDogg through the Services, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. HerdDogg may store such information itself or such information may be included in databases owned and maintained by HerdDogg affiliates, agents or service providers. The Services may use such information and pool it with other information to track, for example, the total number of users of our Services and the domain names of our users’ Internet service providers. It is important to note that no Personal Data is available or used in this process.
Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the Services, HerdDogg often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and HerdDogg may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. HerdDogg may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.
Location Information: Our Service may collect and use your location information (for example, by using the GPS on your mobile device) to provide certain functionality of our Service. If you choose to enable our location features, your location information may be publicly displayed within the Service. Please keep in mind that other users can see this information about you, and they may use it or disclose it to other individuals or entities outside of our control and without your knowledge. Your location information may be subject to abuse, misuse, and monitoring by others, so please be careful if you choose to enable location functionality. We may also use your location information in an aggregate way, as described above in the “Aggregated Personal Data” section.
HerdDogg is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
Agents, Consultants and Related Third Parties: HerdDogg, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another entity to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
Legal Requirements: HerdDogg may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of HerdDogg, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.
Google Analytics: HerdDogg uses Google Analytics, a web analysis service from Google Inc. Google Analytics uses so-called “Cookies”, text files which are stored on your computer and which make it possible to analyze your use of the website. The information that the cookie generates about your use of this website (including your IP-address) is transferred to and stored on a server operated by Google in the USA. Google will use this information to evaluate your use of HerdDogg, to compile reports on web activities for the site host and to perform other services associated with website and internet use. In some cases, Google may also share this information with third parties, to the extent this is legally required or to the extent that third parties process this data on commission from Google. In no case will Google associate your IP-address with other Google data. You can prevent cookies from installing using the appropriate settings in your browser; we must warn you however that in this case you may not be able to use all of the functions on HerdDogg in their full scope. By using HerdDogg, you give consent for Google to use the data about you acquired in the aforementioned manner and for the aforementioned purpose.
Aggregated Livestock Information: HerdDogg may accumulate, use and disclose information related to livestock obtained and tracked, or uploaded by you, through or into the Services, but this will only be on an aggregated, anonymous basis for statistical, research, or new product/service development purposes by HerdDogg and its partners.
You can visit the Site without providing any Personal Data and you can opt-out by sending an email to firstname.lastname@example.org. If you choose not to provide any Personal Data, you may not be able to use certain Services.
HerdDogg takes reasonable steps to protect the Personal Data provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via email. Please keep this in mind when disclosing any Personal Data to HerdDogg via the Internet.
Your access to and use of the Services is also subject to the Terms of Service at www.herddogg.com/termsofservice
To keep your Personal Data accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via the Services.